Maharastra's new liquor policy allows consumers to purchase 12 units at a time from wineries

New liquor policy, a welcome boost for Maharastra Wineries | Image by Chirag Desai (CC BY-ND 2.0)

The purchase limit for Consumers in Maharastra has been raised to 12 units per week instead of previous 2 units per week, thanks to the amendment to the Bombay Foreign Liquor Rules, 1953, according the a news report by Nanda Kasabe on Financial Express. The new policy should greatly help wineries in increasing its cellar door sales.

AIWPA president Shivajirao Aher told Financial express that it was a long standing demand and the government finally accepted to amend its policy. According to him, it is great news for wineries in tourism point of view and should drive up visitors as well. The news report adds that wine sales at Sula Vineyards’s tasting room have gone up by 15% over past year.

A seperate article inTimes of India reported 7% rise in wine sales in the period April to July 2015 against the corresponding period in the last fiscal in Nashik district.

Wine sales in India grew by 21% from 95 lakh litres in 2013-14 to 1.15 crore litres in 2014-15, according to the All India Wine Producers association. Wine sales is projected to rise 73.5% by 2017 according to the studies by Vinexpo.

via Financial Express via Times of India 

Image by Chirag Desai (CC BY-ND 2.0)

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